Segment Your Email Marketing List by Social Networking Site
iContact, a popular email marketing service for small businesses, and Flowtown, the fastest growing social marketing platform on the web, announced an integration last week that will allow iContact users to segment their subscribers based on their social networking use.
Flowtown has integrated its platform with iContact’s email marketing software, and now iContact users can now easily segment any subscriber list by age group, gender, location, occupation, and social network at a low cost.
“In the past, sending targeted email was very expensive and only available to the Fortune 500,” commented Ethan Bloch, co-founder of Flowtown. “The Flowtown and iContact integration will enable anyone to segment their lists more effectively and increase open and click rates by sending more targeted email.”
With this new feature, the user is able to find out which social networks each of their contacts are on, send them a targeted email offering a specific promotion or sale, and then encourage customers to visit them on social networking sites like Twitter and Facebook.
“This integration brings email marketing to the social web,” added Keith Moore, Chief Marketing Officer for iContact. “To be able to segment customers based on not only their age and location, but by social network, is powerful. Email has never been more social!”
Learn more by checking out the short introduction video.
To learn more about iContact and other email marketing software, please visit www.Email-Marketing-Options.com.
