Campaigner Unleashed Newest Version of Email Marketing Software
Last month Campaigner released its newest version of its email marketing software. The latest update introduces several new features and capabilities to help businesses effectively build customer relationships through email campaigns.
“Small business owners often start a business because they’re good at something or have a passion for it,” said Steve Adams, vice president of marketing for Protus, the provider of Campaigner. “When they try to market that business, though, they may find the tools that are available assume a level of experience or expertise they don’t have. We asked our customers how we could make it easier for them to create effective sales-generating and loyalty-building campaigns. We then designed the new Campaigner to address those needs.”
New customer-driven product features include:
- A new user interface that allows easier creation of new email campaigns and sign-up forms that help small businesses build their opt-in mailing lists;
- A redesigned email editor that resembles the interface of Microsoft Word, making it quick to learn and use;
- The ability to import contacts directly from Microsoft Excel;
- A full-screen email editing mode that makes it easier to see the overall look of the campaign;
- An integrated image library that allows users to drag and drop graphics into the email or contacts merge fields;
- A spell check that quickly identifies potential misspellings and alternative spellings;
- New formatting tools, including the ability to paste directly from Microsoft Word without issues;
- Additional online help, with a searchable help system and easy-to-follow “how-to” tutorials built right into the product.
Other smaller upgrades include increasing maximum subject line length, notification of faulted campaigns, and an improved text color and text background color tool.
Campaigner offers a 30-day free trial, making it easy to test out the email marketing software. To learn more about Campaigner and read reviews of other popular email marketing services, visit www.Email-Marketing-Options.com.
